Editorial Guidelines
We encourage all members of the fire sprinkler industry to send us news, opinions, reactions, letters, company profiles, feature and technical articles. FPC is for you and about you. Following are some writer's guidelines to help you actively participate in, and keep your name before, the fire sprinkler industry.

WRITER'S GUIDELINES
How to prepare an article or news release for FPC.

1. You may e-mail articles in Word or WordPerfect format, or simply "clipboard" them into an e-mail.
2. Please send photos as separate attachments, not imbedded in documents.

CONTENT

• TITLE. Be brief, six words or less.
• SUB-TITLE. Optional, but helpful if your title can't say enough about the subject.
• BY-LINE. Author's name.
• ABOUT THE AUTHOR. A brief statement about the author, author's title and company. Please include complete contact information, including address, phone number, fax, e-mail, website and a photograph, if possible.

BODY COPY

NEWS RELEASES. Brief, 200 words or less. Give facts and omit sales pitches. Answer the basic Who, What, When, Where and Why questions with concrete, to-the-point sentences. End with company name, address and phone numbers and contact name. Photo submissions are encouraged.

FEATURE ARTICLES. Up to 800 words, though shorter articles are the most effective. Follow news release guidelines, but expand on and support the facts. Give opinions, but distinguish them clearly from facts. Write as you would speak to a colleague, in a clear, concise and concrete manner.

12 Ways To Get FREE Advertising

1. PEOPLE NEWS: Send us news items about your activities in the fire sprinkler industry.
2. COMPANY NEWS: Send us news about companies in the fire sprinkler industry.
3. REACTION: Mail in your responses to FPC articles.
4. OTHER VOICES: An open forum for your view on any subject in the industry.
5. LETTERS: Write a signed letter to the editor.
6. CALENDAR: Submit information and dates for industry activities.
7. WATCHDOG: Inform us of actions taken to correct misleading news reports.
8. NEW PRODUCTS: Introduce new products for use by fire sprinkler contractors.
9. LITERATURE: Send us brochures and flyers of interest to industry affiliates.
10. NEW LISTINGS & APPROVALS: Concerning products used in the industry.
11. SPRINKLER INDUSTRY DIRECTORY: Take advantage of free products/services listings.
12. FEATURE ARTICLES: Send an article with photos of an installation, a company profile or a technical report.

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